Canonical is hiring a
Senior Product Marketing Manager

Summary

The job is for a Senior Product Marketing Manager at Canonical, based remotely in the EMEA region. The role involves developing marketing strategies, collaborating with teams, leading content dissemination, and more. The ideal candidate has experience in product marketing for enterprise IT products (SaaS preferred), strong interpersonal management skills, analytical skills, and excellent verbal and written communication skills.

Requirements

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
• Passion for open source and product marketing
• Strong inter-personal management skills
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
• Appetite to deliver strong results and innovation
• Growth mindset - someone who is not afraid to think big and take on risk
• Willingness to roll up their sleeves
• Exceptional verbal and written communication skills
• Ability to work and thrive in a self-starter, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches
• Passion for mentorship and supporting more junior members

Responsibilities

• Be responsible for go-to-market planning and execution for one of Canonical's portfolios
• Lead on content dissemination, campaign development and planning for product launches
• Lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with other teams to plan event, webinars and support paid and social media promotion
• Create and execute content strategies that drive product interest and adoption with relevant target audiences
• Monitoring the competitive landscape to define product positioning that differentiates
• Mentoring junior product marketing managers on marketing planning and execution

Benefits

• Base pay depends on various factors including geographical location, level of experience, knowledge and skills
• In addition to the base pay, additional benefits may apply depending on the work location
• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events