Lead Analyst, Marketing Analytics

Summary

Join StockX as a Lead Analyst, Marketing Analytics and become a key player in transforming data on a global audience. You will drive data-driven decisions, optimizing marketing strategies and improving ROI. This pivotal role involves leading the development and implementation of advanced analytics solutions. Partner with cross-functional teams to leverage experimentation, predictive modeling, and data storytelling to optimize marketing activities and user experience. Collect, analyze, and interpret marketing data to provide actionable insights driving campaign optimization and improved marketing ROI. Translate complex data into clear, actionable insights that inform marketing strategy and decision-making.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field (Master's degree preferred)
• 5+ years of experience in marketing analytics and experimentation, with a proven track record of driving data-driven results
• Strong proficiency in data analysis tools and techniques, including SQL, Python, R, and data visualization tools (e.g., Tableau, Looker)
• Expertise in web analytics platforms (e.g., Segment, Google Analytics, Adobe Analytics)
• Excellent understanding of marketing metrics and KPIs (e.g., CAC, LTV, ROAS, conversion rates)
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical audiences
• Ability to work independently and as part of a team in a fast-paced environment

Responsibilities

• Lead marketing analytics projects, ensuring timely delivery and high-quality results
• Develop and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across various channels (e.g., paid shopping, paid social, affiliate)
• Conduct in-depth analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization
• Analyze customer behavior and segmentation to understand audience preferences and tailor marketing strategies
• Perform A/B testing and multivariate analysis to evaluate channel effectiveness and optimize conversion rates
• Provide regular updates and insights to marketing leadership, highlighting key findings and recommendations
• Translate complex data into clear, actionable insights that inform marketing strategy and decision-making
• Develop and present data-driven recommendations to optimize marketing spend and improve ROI
• Collaborate with cross-functional teams (e.g., product, engineering, finance) to align marketing analytics with overall business objectives
• Proactively identify opportunities to leverage data and analytics to enhance marketing effectiveness
• Forecast future marketing performance based on historical data and market trends

Preferred Qualifications

Experience with statistical modeling and machine learning is a plus

Benefits

• Medical, dental
• Equity
• Discretionary bonuses