Marketing Analytics & RevOps Lead

Summary

Join Single Grain, an award-winning digital marketing agency, as their Marketing Analytics & RevOps Lead. You will be responsible for implementing, managing, and optimizing analytics and tracking across various platforms. This role requires a deep understanding of web analytics, advertising platform tracking, and data integration, along with excellent communication skills. You will analyze data, build reports and dashboards, and provide actionable insights to improve campaign performance. The position is full-time, 40 hours a week, and open to remote locations with US hours overlap. Success in this role will be measured by key performance indicators (KPIs) such as reporting latency, executive dashboard adoption, and full-funnel accuracy.

Requirements

• 3–5 yrs owning marketing analytics and RevOps at a SaaS, agency, or tech-enabled services org
• Fluent with Looker (or Power BI), BigQuery, SQL, GA4, HubSpot
• Proven Python or JS chops for data wrangling + API work
• Hands-on experience deploying GPT-4/Claude/agentic workflows in production
• Extensive experience in setting up and managing conversion tracking within Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads
• Proven ability to set up and manage offline conversion tracking solutions
• Fluency in HubSpot, Shopify, Salesforce, and WooCommerce platforms, with a strong understanding of their data structures and APIs
• Experience in integrating data between advertising platforms and CRM/eCommerce platforms
• Proficiency in data visualization and reporting tools, with experience building Looker reports
• Excellent analytical and problem-solving skills with a strong attention to detail
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Storyteller’s instinct—turns dashboards into “here’s what to do next.”
• Builder mentality: ships fast, iterates faster, documents everything
• High EQ: partners with Paid, SEO, Sales, and Creative without ego

Responsibilities

• Implement and manage tracking setups across Google Analytics 4 (GA4), Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads
• Set up and manage offline conversion tracking to accurately measure the impact of online campaigns on offline results
• Know how to set up tracking with and without Google Tag Manager
• Set up real-time monitoring for GA4 and conversion setups
• Ship AI automations (ChatGPT, Python, Hex, Zapier) that kill manual reporting
• Unify data: stitch GA4, HubSpot, SFDC, and ad platforms into a single warehouse, including advertising platforms and CRM/eCommerce platforms, including HubSpot, Shopify, Salesforce, and WooCommerce. etc
• Develop and implement strategies for pulling data from these platforms into advertising platforms to enhance targeting and optimization
• Analyze data from various sources to identify trends, insights, and areas for improvement in campaign performance
• Develop and maintain reports and dashboards, including building Looker Studio reports, to visualize data and communicate findings to internal teams and clients
• Build revenue reports for clients to link marketing efforts to their bottom line KPIs (revenue, new customer acquisition, ROAS, MER)
• Build executive & client dashboards in Looker/Power BI—refreshed hourly, not weekly
• Surface insights weekly: anomaly alerts, forecast sims, and “so-what” actions
• Train teams on self-serve analytics and prompt engineering basics
• Translate complex data and analytics updates into clear and concise language for clients and internal teams
• Explain the importance of tracking updates and changes in plain English, ensuring client understanding and buy-in
• Provide training and support to internal teams on analytics tools and best practices
• Ability to build and maintain your own system for keeping track of client requests, due dates, and priorities to execute all tasks in a timely manner while communicating the progress we’ve made to internal and external stakeholders as appropriate

Preferred Qualifications

Bonus: based in Los Angeles or able to overlap 9 a.m.–5 p.m. PT

Benefits

• Flexible PTO
• 100% Remote
• Learning budget that can be dedicated to testing new analytics tools or training on new platforms or tactics