Demand Generation Manager

Summary

Join HackerRank's Growth Marketing team as their Demand Generation Manager and be the driving force behind converting marketing plans into pipeline acceleration. You will own the execution of multi-channel demand programs, including ABM plays, paid social media, email nurturing, and direct mail. Responsibilities include managing paid media, audience targeting, creative rotation, and bid strategies, as well as running diagnostics, reporting campaign performance, and implementing A/B and multivariate tests. You will streamline campaign operations through documented playbooks and automation. Success in this role requires a strong connection between strategy and hands-on execution, a passion for data and testing, and a proven track record of driving pipeline growth through high-performing ABM programs. The ideal candidate possesses technical fluency, cross-functional collaboration skills, and a proactive approach to campaign management.

Requirements

• 5+ years of experience in B2B demand generation or growth marketing (agency or SaaS side)
• Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.)
• Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results
• Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot)
• Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.)
• Experience setting up conversion tracking and syncing audience segments between tools (Tag Manager, Analytics events etc)
• Familiarity with low-code automation tools like Make, N8N or Zapier

Responsibilities

• Execute and optimize full-funnel demand generation programs across paid media and owned channels
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies
• Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts
• Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests
• Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed

Preferred Qualifications

• Experience with APIs, webhooks, dashboarding, ETL, light creative tools (Figma/Canva), or LLM automation
• Copywriting chops to iterate messaging and enhance campaign performance

Benefits

Current base salary range: ($110,000 to $130,000)