Lead Copywriter

Summary

Join G2 as our next Lead Writer and craft compelling copy that resonates with our customers and drives brand growth. You will be responsible for developing and maintaining brand copy, collaborating with cross-functional teams, and leading messaging strategies for marketing campaigns. This role requires 6-8 years of experience in copywriting, with a focus on B2B SaaS. You'll need excellent storytelling skills and a deep understanding of brand messaging and campaign goals. G2 offers a supportive and inclusive work environment with generous benefits, including flexible work arrangements, ample parental leave, and unlimited PTO.

Requirements

• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances and how to tailor to campaign goals
• Strong understanding of channel nuances and to be able to write to them
• Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
• Partners with stakeholders to deeply understand their goals
• Ability to set copy direction across brand and campaigns
• Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
• Adept at providing feedback
• Has a strong repeatable process to arrive at great copy

Responsibilities

• Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
• Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey
• Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
• Assist in defining overall copy process
• Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
• Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
• Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
• Chiefly architect messaging themes for brand and marketing campaigns w/ CD
• Present copy strategy behind campaigns carefully articulating the strategy and business impact
• Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve
• Demonstrate leadership of company & team values, leading by example
• Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed

Preferred Qualifications

• Strong at presenting and pitching work
• Strong ability to envision copy visually in motion and static placements
• Excellent knowledge of writing tools (google docs, etc)

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO