Lead Generation Representative

Summary

Join ICP Group, a leading formulator and manufacturer of specialty coatings, adhesives, and sealants, as a motivated Lead Generation Representative. Support our growth in the building materials space by identifying and qualifying project opportunities, generating product interest, and targeting strategic markets. This critical role bridges marketing and sales through focused outreach, CRM management, and lead performance analysis. The position offers remote work flexibility for the right candidate. Responsibilities include executing lead generation strategies, collaborating with sales teams, managing the CRM database, conducting market research, and preparing reports. The ideal candidate will have 2+ years of experience in lead generation, inside sales, or marketing within the construction or building materials industry.

Requirements

• 2+ years of experience in lead generation, inside sales, or marketing—ideally within the construction or building materials industry
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, or similar)
• Exceptional communication skills, both verbal and written
• Strong analytical, organizational, and time-management abilities
• High attention to detail with a focus on accuracy and follow-through
• Ability to multitask and manage competing priorities in a deadline-driven environment
• Comfortable working independently and as part of a cross-functional team
• Proficiency in Microsoft Office Suite and general computer systems

Responsibilities

• Execute lead generation strategies and criteria by market segment and CSI Division using platforms such as ConstructConnect (CMD), BidPrime and other construction intelligence tools
• Collaborate with sales teams, distributors, and contractors to build and maintain automated reporting within lead databases aligned to key segments and product divisions
• Manage and update the CRM database to track lead progress—from initial identification through closure—while capturing key data such as influencers, specifications, and win/loss reasons
• Conduct market research to identify new opportunities, develop targeted messaging, and deliver outbound communications to prospective leads via email, phone, and digital campaigns
• Maintain a continuous pipeline of qualified leads by coordinating closely with the Sales, Marketing and Technical Services teams
• Assign qualified leads to appropriate sales team members within the CRM and monitor progress and closure rates to evaluate performance and conversion trends
• Assist in the development and maintenance of product specifications and communicate changes to Master Specifications as needed
• Prepare clear and concise reports summarizing lead generation activity, key insights, and areas for improvement
• Maintain knowledge of company products, industry trends, construction specifications, and safety protocols
• Support internal projects and initiatives and contribute to ongoing process improvement