Lead Generation Specialist

Summary

Join our team as a dynamic Lead Generation Specialist and drive business growth through strategic Facebook and Instagram outreach. This role centers on identifying, engaging, and converting potential customers using targeted social media campaigns and direct outreach. You will create and manage social media ad campaigns, conduct direct outreach to prospects, research potential customers, track campaign performance, maintain prospect lists, and create engaging content. The ideal candidate has 2+ years of experience in social media marketing and lead generation, proven success with Facebook Ads Manager and Instagram Business tools, and strong written communication skills. This is a work-from-home position with training and development opportunities.

Requirements

• 2+ years experience in social media marketing and lead generation
• Proven success with Facebook Ads Manager and Instagram Business tools
• Strong written communication and messaging skills
• Experience with CRM systems and lead management
• Analytical skills to interpret campaign data and make improvements
• Self-motivated with excellent organizational abilities

Responsibilities

• Create and manage Facebook and Instagram ad campaigns to generate qualified leads
• Conduct direct outreach through DMs, comments, and story interactions to engage prospects
• Research and identify potential customers using social media tools and competitor analysis
• Track campaign performance and optimize for better ROI and lead quality
• Maintain prospect lists and follow up with leads through the sales funnel
• Create engaging content that attracts and converts target audiences

Preferred Qualifications

• Experience with lead generation tools (LinkedIn Sales Navigator, etc.)
• Basic graphic design skills
• B2B or B2C sales background

Benefits

• Work From Home
• Training & Development