Outbound Lead Generation Specialist

Summary

Join FounderBrands, a fast-growing content agency, as our Outbound Lead Generation Specialist! You will be responsible for identifying and engaging potential leads through strategic outreach on X and LinkedIn. This role demands strong communication skills, organizational abilities, and a results-oriented mindset. You will track outreach activity, analyze performance data, and suggest improvements to optimize client results. The position is fully remote (Eastern Time Zone) and offers competitive pay with performance-based bonuses. Grow with a high-performing team and gain exposure to various founders and digital creators. We are looking for someone who thrives in a fast-paced startup environment.

Requirements

• 2+ years experience in outbound lead generation, B2B sales development, or similar role
• Strong written communication skills and ability to adapt tone for different brands
• Experience using LinkedIn and X (Twitter)
• Organized and detail-oriented with the ability to manage multiple accounts simultaneously
• Self-starter who thrives in a fast-paced, results-oriented environment
• Comfortable using CRMs, lead tracking tools, and scheduling platforms

Responsibilities

• Identify qualified prospects by analyzing engagement with client content and matching them to Ideal Customer Profiles (ICPs)
• Build and maintain targeted lead lists for each client account
• Research prospects to personalize outreach and increase response rates
• Send tailored outreach messages on X and LinkedIn to spark interest and encourage replies
• Provide value upfront in messages to build trust and increase conversion potential
• Handle follow-ups and responses to keep conversations moving toward a booked call
• Book calls directly into client calendars using scheduling tools like Calendly or TidyCal
• Track all outreach activity, responses, booked calls, and conversions in our CRM/tracking systems
• Monitor booked call rates and suggest improvements to outreach strategy
• Maintain accurate outreach performance data for weekly and monthly reports
• Analyze booked call rates, close rates, and client conversion trends
• Suggest and implement optimizations to improve client results over time

Benefits

• Fully remote
• Opportunity to grow with a fast-scaling content agency
• Direct collaboration with a high-performing, experienced content team
• Exposure to a wide range of founders and digital creators
• Competitive base pay with the potential for performance-based bonuses