Lead Generation Specialist

Summary

Join Sajilni, a fast-growing SaaS event technology company, as a Lead Generation Specialist. You will play a key role in expanding our B2B and B2G reach. This position requires identifying qualified leads, executing outbound outreach campaigns, managing prospects using CRM tools, collaborating with sales and marketing, setting appointments, supporting the sales team, maintaining detailed records, reporting on performance, and collaborating on Arabic content development. The ideal candidate will have 1-3 years of experience in lead generation or SaaS sales, proven success in B2B/B2G environments, strong communication skills in Arabic and English, and experience with CRM platforms. A results-driven mindset, attention to detail, and the ability to work independently in a remote-first environment are essential.

Requirements

• 1-3 years of experience in lead generation, or SaaS sales, or any similar field
• Proven success in B2B and/or B2G environments
• Strong communication skills in Arabic and English
• Hands-on experience with CRM platforms (HubSpot preferred)
• Proficiency with lead generation and outreach tools
• Excellent in MS Office and Google Suite tools
• A results-driven mindset with attention to detail and follow-through
• Ability to work independently and adapt in a dynamic, remote-first environment
• Professionalism, initiative, and a growth-oriented mindset

Responsibilities

• Research and identify qualified leads in targeted sectors across MENA and beyond
• Execute outbound outreach campaigns across multiple channels (email, phone, LinkedIn, etc.)
• Use CRM tools and lead generation platforms to manage and nurture prospects
• Collaborate with sales and marketing to refine lead generation strategies
• Set appointments and hand off warm leads to Business Development Executives
• Support the sales team with tailored proposals, pitch decks, and presentations
• Keep detailed records of all interactions and lead statuses
• Report regularly on outreach performance and pipeline quality
• Collaborate with marketing to develop Arabic content for campaigns and outreach

Preferred Qualifications

• Experience in the GCC market or international B2B/B2G sales
• Familiarity with the event tech or software industry
• Background in marketing or social media management
• Background in selling to government entities or medium to large enterprises