Lead, Lifecycle Marketing

Summary

Join Gemini, a global crypto and Web3 platform, as our Lead, Lifecycle Marketing! You will develop and execute marketing strategies across the customer lifecycle, leveraging data to create targeted campaigns. Collaborate with cross-functional teams to launch campaigns and optimize customer journeys. This role requires strong analytical skills, experience with email platforms (Braze and Hubspot), and a deep understanding of crypto and Web3. Success demands a bias for action and a focus on improving customer experience. The ideal candidate has 8+ years of experience in lifecycle marketing and a proven ability to leverage data to drive revenue.

Requirements

• 8+ years of experience in lifecycle marketing or related fields and experience working in email platforms including Braze and Hubspot
• Strong understanding of customer behavior and segmentation
• Strong analytical skills and ability to use data in Looker and Mixpanel to inform decisions
• Experience with A/B testing and experimentation, SMS and push notification marketing, HTML and CSS for email design
• Deep understanding of crypto and Web3 including current trends, price movements, etc

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
• Execute customer marketing campaigns, specifically for our credit card product, and analyze campaign performance to optimize results and ROI
• Create and manage customer segmentation and targeting strategies to optimize and customize customer journeys
• Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
• Tactical execution of re-engagement campaigns including creation of dynamic email templates
• Track email marketing results, sharing key insights and making recommendations for improvement including variant testing

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off
• In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle