Growth Marketing Manager

Summary

Join Alpaca, a leading brokerage infrastructure technology company, as our data-driven Growth Marketing Manager. You will own our growth strategy across various channels, collaborating with product and sales teams. This role demands a hands-on approach, a growth mindset, and creative tactics to drive impactful results. You will develop and execute multi-channel growth strategies, manage campaign execution, and conduct A/B testing. Success requires adaptability, data proficiency, and passion for our mission. Alpaca offers a fully remote work environment and a competitive compensation package.

Requirements

• 5+ years of growth marketing experience, ideally in product-led SaaS startup environment
• Proven success in scaling user acquisition through a mix of paid, organic, and lifecycle strategies
• Built and refined mult-segment B2C and B2B funnels with their associated KPIs (ARPU, CAC, Payback Period)
• Experience in collaborative product launches and GTM execution, with the ability to connect growth and feature usage
• Strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders, developers, or API-driven product users
• Adaptable, growth-oriented mindset – always seeking ways to improve and drive results with the ability to shift priorities when needed
• A proactive team player with excellent communication – ensuring cross-functional alignment to maximize impact

Responsibilities

• Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships to drive acquisition and activation
• Own marketing campaign execution from ideation to launch, partnering with internal teams (design, content, product, sales, and data) to deliver performance-driven campaigns
• Collaborate with the product marketing team to support GTM strategy and execution for new product launches and feature updates
• Conduct A/B testing across creatives, landing pages, and onboarding flows to maximize conversion rates and reduce CAC
• Manage campaign asset development, working closely with content and design partners
• Design and implement data-driven, personalized lifecycle campaigns to improve user activation, engagement, and retention
• Own and optimize email strategies for both B2C and B2B segments
• Collaborate with product marketing to ensure lifecycle messaging aligns with overall product positioning
• Track and optimize key performance metrics, including CAC, LTV, ROAS, and CVRs across the funnel
• Leverage analytics tools like Hubspot, Amplitude, and GA4 to measure campaign effectiveness and uncover growth opportunities
• Provide regular performance reports and actionable insights to internal teams

Benefits

• Competitive Salary & Stock Options
• Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. In Japan, you are offered local benefits. Internationally, this includes a stipend value to offset medical costs
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card
• Work with awesome hard working people, super smart and cool clients and innovative partners from around the world