Director of Marketing

Summary

Join Electric as their Director of Marketing and drive customer acquisition, revenue expansion, and retention. This role is a blend of general marketing (25%) and demand generation (75%) focusing on direct sales through various channels. Reporting to the CEO, you will execute a comprehensive marketing strategy for growth and revenue. The ideal candidate is a strategic thinker with SaaS experience, a bias for execution, and strong leadership skills. You'll manage a team, work cross-functionally, and own multi-channel demand generation. Electric offers a range of benefits including flexible PTO, wellness days, comprehensive insurance, 401k, ESOP, and generous parental leave.

Requirements

• 6+ years of growth marketing experience in a B2B SMB software, and/or SaaS environment
• Has specifically built a demand generation engine that scaled rapidly, selling a product between $10-25K
• Experience working at early-stage companies (< $10M, wearing many hats, and comfortable with growth and change
• Proven ability to execute campaigns and programs that create robust customer pipelines
• Strong multi-channel marketing execution experience
• Experience managing and hiring high-performance marketing teams
• Experience working cross-functionally with sales, product, and revenue organizations
• Excellent organizational skills, ability to manage multiple priorities at once and follow through to meet deadlines
• Proven ability to work collaboratively in a team setting maintain strong working relationships within a remote team
• Comfortable operating in a dynamic environment

Responsibilities

• Be responsible for driving leads to direct sales to close more revenue and hit sales targets
• Work cross-functionally to support our partner GTM, direct acquisition, and sales strategy driving channel-specific customer acquisition activities that result in revenue
• Help define and execute the partner channel marketing strategy to grow Electric’s customer base and delight our partners
• Own a multi-channel demand generation strategy across inbound and outbound channels
• Manage third-party vendors for SEO, Lead Generation, Marketing Ops, Web Design, and Brand to execute at scale a multitude of projects
• Working with rev ops, product, sales, and other stakeholders to drive cross-functional integrated marketing projects and initiatives in support of Electric’s customer growth objectives
• Manage team execution against key objectives to boost brand awareness, increase market share, and drive marketing-qualified leads and customers

Preferred Qualifications

SMB segment experience is preferred and appreciated if you know our buyers and how they think

Benefits

• Flexible and generous PTO
• Mental Wellness Days
• Volunteer Days
• Medical, Vision, Dental, and Orthadontia Coverage
• 401k
• ESOP (Employee Stock Option Program)
• Kindbody Membership for Family Planning
• Pre-taxed Commuter Benefits
• Generous Parental Leave
• Paid medical, family, and military leave
• Short and Long Term Disability
• Employee Assistance Programs
• Life Insurance funded by Electric
• Training and career growth
• Awesome team building events!