Director of Lifecycle Marketing

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as their Director of Lifecycle Marketing. Lead and expand a high-performing team, optimizing the customer journey from acquisition to retention. Develop and execute comprehensive lifecycle marketing programs, leveraging Customer.io and data-driven strategies. Collaborate with cross-functional teams, ensuring cohesive messaging and a unified customer experience. Analyze campaign performance, derive insights, and refine strategies to meet KPIs. Provide regular reports to senior leadership. This role requires extensive experience in lifecycle marketing, team leadership, and data analysis within a B2B SaaS environment.

Requirements

• Experience: Minimum of 8 years in lifecycle or growth marketing roles, with at least 3 years in a leadership capacity within a B2B SaaS environment
• Technical Proficiency: Hands-on experience with Customer.io is essential; familiarity with other marketing automation tools is a plus
• Analytical Skills: Strong ability to interpret data and translate findings into actionable strategies
• Leadership Abilities: Proven experience in building and managing teams, with a focus on driving performance and achieving targets
• Communication Skills: Excellent verbal and written communication skills, capable of influencing stakeholders at all levels
• Educational Background: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus

Responsibilities

• Develop and Execute Lifecycle Strategies: Design and implement comprehensive lifecycle marketing programs that enhance customer engagement, retention, and loyalty
• Team Leadership: Lead, mentor, and expand a high-performing lifecycle marketing team, fostering a culture of continuous improvement and collaboration
• Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure cohesive messaging and a unified customer experience across all touchpoints
• Customer.io Platform Management: Oversee the utilization and optimization of Customer.io for campaign automation, segmentation, and personalized communication
• Data Analysis and Optimization: Leverage analytics to monitor campaign performance, derive insights, and refine strategies to meet KPIs related to engagement and retention
• Segmentation and Personalization: Develop sophisticated customer segmentation models to deliver targeted and relevant messaging throughout the customer lifecycle
• Churn Reduction Initiatives: Identify at-risk customers and implement proactive campaigns to improve satisfaction and retention rates
• Reporting and Insights: Provide regular reports to senior leadership on lifecycle marketing performance, insights, and areas for improvement

Preferred Qualifications

Bonus Expertise: Experience with HubSpot and Salesforce would be an added advantage

Benefits

As a remote-first company, we invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact