Senior Product Marketing Manager

Summary

Join zeroheight, a fully remote team of 50+ people, as an experienced full-stack product marketing manager. Lead and execute the product marketing strategy, spearheading product marketing campaigns and crafting compelling messaging. Drive adoption of new features and empower customer-facing teams to effectively communicate the product's value to enterprise users. Analyze campaign performance and leverage data for optimization. Contribute to building and maintaining market maps, buyer personas, and customer journey maps. This is a fantastic opportunity to contribute to a rapidly growing company.

Requirements

• 5+ years of B2B SaaS product marketing experience, ideally in a company that blends product-led growth with a sales-led revenue motion
• Track record of successful product launches and product marketing campaigns, ideally with a portfolio of launch campaigns that you can showcase
• Using analytics to measure and optimise marketing performance
• Translating complex technical concepts into compelling business terms
• Developing effective sales enablement resources, tooling, processes and training
• Building effective messaging and positioning frameworks
• Working with CRMs and email marketing / marketing automation platforms
• Doing in-depth market research and competitive differentiation analysis

Responsibilities

• Lead, manage and optimise launch campaigns for new products and features
• Drive feature adoption and upsells by marketing to existing users
• Take our case studies & social proof to the next level
• Enable our customer-facing teams
• Provide zeroheight with cutting edge market and positioning insights

Preferred Qualifications

• Experience in our industry – working as a marketer in a design / dev / product tooling startup
• Experience with using tools like AppCues to drive adoption
• Experience with HubSpot and Amplemarket specifically as CRM & marketing automation tools
• Experience working with analyst relations (Gartner, Forrester)
• Being up-to-date on the latest product marketing best practices, including how to leverage AI