Lead Product Manager

Summary

Join Typeform as a Lead Product Manager and take ownership of onboarding, retention, and engagement efforts. This hands-on leadership role connects Product and Marketing, focusing on a high-impact growth area. You will drive results across key PLG initiatives, lead a small team of PMs, and partner with other teams for measurable outcomes. Success requires execution, clear communication, and alignment across teams. The ideal candidate thrives in a dynamic environment and excels at driving results. Typeform is a form builder that helps businesses collect data through engaging forms, surveys, and quizzes. The company values diversity and inclusion.

Requirements

• Strong PLG experience across the product lifecycle—from discovery through optimisation
• Clear track record of improving onboarding, activation, or retention through product changes
• Hands-on experience with A/B testing and post-experiment analysis
• High data fluency and comfort working with key metrics to inform decisions
• Ability to simplify complex problems and communicate clearly across teams
• Experience leading and growing PMs, with a coaching mindset
• Proven ability to influence without authority and get things moving
• Comfortable working at the intersection of Product and Marketing
• Operationally strong, with a bias toward action and outcomes

Responsibilities

• Own our product-led growth strategy end-to-end
• Define and drive a clear, measurable roadmap for onboarding, retention, and engagement
• Align cross-functional stakeholders across Product, Lifecycle Marketing, and PMM
• Lead and coach 1–2 Product Managers working on growth initiatives
• Partner with Data to identify friction points and prioritize high-impact opportunities
• Collaborate with Marketing and PMM on joint initiatives and shared KPIs
• Structure and run experiments to validate and optimize growth initiatives
• Drive accountability and execution discipline across the roadmap
• Represent the domain internally, acting as the go-to for growth product leadership