Cloudinary is hiring a
Lead Product Marketing Manager in Israel

Summary

Cloudinary is seeking a Product Marketing Lead Manager to drive their PLG and SLG Product Marketing efforts for their generative AI-powered API developer product, Programmable Media. The ideal candidate should have a strong technical background, experience with Product Led Growth (PLG), headless, API-only and/or API-first products, SaaS, and developer and technical users/buyers.

Requirements

• 8+ years of product marketing experience (can include product management experience)
• 6+ years experience with Product Led Growth (PLG) motion
• 5+ years experience with headless, API-only and/or API-first products
• Must have experience with SaaS
• Experience with developer and technical users/buyers
• A great presenter and speaker internally and at external events
• Self serve pricing strategy and experimentation experience

Responsibilities

• Drive product marketing for Cloudinary’s API product line, Programmable Media
• Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts
• Craft compelling product messaging and stories for key use cases, industries, personas and market segments
• Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions
• Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption
• Drive pricing and packaging for Programmable Media self serve packages
• Launch new innovations to market
• Advise product roadmap in close partnership with product management and product strategy teams
• Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
• Represent Cloudinary at thought leadership, demand generation and company events as the image and video API SME
• Analyze the market and key competitors to articulate differentiators
• Work with the PR and AR teams to brief media and analysts
• Drive win/loss program for Programmable Media to understand why we win or lose

Preferred Qualifications

• Experience with generative AI preferred
• Programming experience preferred

Benefits

Degree in Computer Science, marketing or communications