Aztec is hiring a
Product Marketing Lead

Summary

The job is for a Product Marketer at Aztec Labs, a company specializing in privacy-focused blockchain solutions. The role includes developing product positioning, improving developer journey, creating content, planning and executing marketing campaigns, drafting collateral, coordinating with the marketing team, and measuring effectiveness of product marketing efforts.

Requirements

• 7+ years of relevant work experience including 3+ years of product marketing experience for a complex product with a technical user base
• Excellent written communication skills
• Experience setting strategic direction and leading product launches that require input and execution across teams

Responsibilities

• Develop product positioning and messaging that reflects a deep understanding of the product and empathy for users
• Lead effort to provide a best in class developer journey across properties including website, docs, and tutorials with support from developer relations
• Establish comprehensive product launch strategy and lead content development including product videos, website copy, blog posts, and demos
• Plan and execute product-related marketing campaigns including technical thought leadership, use cases-specific content, and technical blog posts across channels
• Produce collateral including one-pagers, presentations, and case studies to support ecosystem and partnership efforts
• Draft content for new website pages targeted at potential application developers, infrastructure partners, and network participants
• Coordinate with the rest of the marketing team to ensure product marketing content is consistent with the brand voice and distributed across channels
• Partner with outsourced vendor(s) to generate graphics and videos around Aztec products
• Measure the effectiveness of product marketing efforts and iterate on the user journey to drive the outcomes we’re seeking

Preferred Qualifications

Deep understanding of the blockchain landscape and avid learner in the space

Benefits

• Flexible and remote work environment
• 25 days holiday + bank holidays annually
• Additional benefits include health insurance, retirement plans, and opportunities for professional development
• Quarterly offsite travel for collaboration
• Events and conference budget
• An opportunity to work at the cutting edge of blockchain and FinTech with a world class cryptography and engineering team