Lead, Social Media & Content Strategy

Summary

Join Linen Chest as a Social Media & Content Strategy Lead for a 1-year maternity leave contract (with potential extension)! Guide the voice and content strategy for this beloved Canadian home retailer. You will own the organic social presence and influencer program, from strategy to daily publishing and performance tracking. Collaborate with various teams to bring campaigns to life and ensure engaging, on-brand content. Responsibilities include building platform-specific strategies, managing content calendars, leading influencer partnerships, and tracking KPIs. The ideal candidate has 3-5 years of experience in social media strategy and proven experience managing influencer relationships.

Requirements

• 3–5 years of experience in social media strategy and execution
• Proven experience managing influencer relationships and campaigns
• Strong understanding of content performance across social platforms
• Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing/analytics features
• Data-driven mindset with experience interpreting social metrics
• Highly organized and self-motivated, especially in a remote work environment

Responsibilities

• Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube
• Manage the daily content calendar, publishing schedule, and community engagement
• Collaborate on content creation and maintain a consistent, elevated brand look and feel
• Lead influencer and creator partnerships—from outreach to execution and performance tracking
• Align social content with product launches, promos, and omnichannel campaigns
• Host giveaways to drive growth and engagement
• Respond to comments and DMs, and monitor brand mentions to stay connected with our audience
• Track KPIs using analytics tools and adjust strategy based on performance
• Stay current on platform trends, algorithm changes, and new content formats
• Partner with paid media to amplify organic content

Preferred Qualifications

Bilingual (English/French) is a plus