Lifecycle Acquisition Lead

Summary

Join Vanta, a company dedicated to securing the internet and protecting consumer data, as a Lifecycle Acquisition Lead. You will be responsible for driving new customer acquisition through email marketing strategies. This role involves developing and optimizing email campaigns, collaborating with cross-functional teams, and reporting on results. Success requires a proven track record in B2B lifecycle acquisition, expertise in email marketing, and strong data analysis skills. Vanta offers competitive compensation, comprehensive benefits, flexible work arrangements, and a supportive work environment.

Requirements

• Established track record in B2B lifecycle acquisition efforts
• Expert in end-to-end email campaign development, execution, and measurement for learnings and impact
• Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
• Success in fostering collaboration and creating alignment with cross-functional teams
• Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
• Strong communication skills and confidence in presenting results to an executive team

Responsibilities

• Own the lead and prospect nurture strategy through email channel to progress pipeline through key stages of the acquisition funnel globally
• Develop coverage and optimization of email touchpoints to develop intent to buy holistically for both marketing and sales to ensure consistency in messaging
• Collaborate with marketing operations, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
• Drive understanding and alignment of Lifecycle Marketing acquisition program efforts with internal and external stakeholders through reporting and readouts

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney