Lifecycle and Email/SMS Marketing Manager

Summary

Join Brightline's marketing team as a Lifecycle & Email/SMS Marketing Manager to lead lifecycle strategies driving engagement, conversion, and retention. You will own email, SMS, and direct mail campaigns, using Iterable to build and optimize automated journeys. A key role involves enhancing lifecycle marketing for B2B partners and direct-to-consumer audiences. Responsibilities include designing, building, and optimizing automated customer journeys, developing audience segmentation strategies, and ensuring cross-channel consistency. You will also perform A/B testing, analyze marketing data, maintain email deliverability, and collaborate with cross-functional teams. Success requires Iterable experience, a strong lifecycle marketing background, data-driven decision-making skills, and cross-functional collaboration experience.

Requirements

• You have hands-on experience with Iterable, including journey-building, template creation, segmentation, dynamic content, and A/B testing
• You have a strong background in lifecycle marketing, with a proven ability to drive engagement and retention through email and SMS
• You are highly data-driven and analytical, leveraging performance metrics to optimize campaigns and improve conversion rates
• You are detail-oriented, comfortable working in a fast-paced environment, and able to manage multiple projects simultaneously
• You have experience working cross-functionally with growth, product, and creative teams to align lifecycle strategies with business objectives
• You are passionate about mental health and behavioral health care, and excited to help families access the care they need

Responsibilities

• Design, build, and optimize automated customer journeys using Iterable, ensuring a seamless experience across email, SMS, and other direct marketing channels
• Develop audience segmentation strategies and dynamic content personalization to ensure messages are tailored to user behaviors, preferences, and lifecycle stage
• Ensure consistency across email, SMS, and direct mail while testing and optimizing cross-channel strategies to maximize engagement and conversion rates
• Continuously test subject lines, content, cadence, and segmentation strategies to improve key performance metrics (open rates, click-through rates, conversions)
• Analyze lifecycle marketing data and collaborate with data teams to generate insights that drive optimizations in messaging and audience targeting
• Maintain email deliverability health, monitor inbox placement, and ensure compliance with CAN-SPAM, GDPR, and other regulations
• Work closely with Growth, Product, and Commercial teams to align lifecycle marketing with business goals, ensuring campaigns support acquisition, retention, and revenue growth
• Execute one-off campaigns and ongoing campaigns flawlessly and develop processes for testing automations before launching

Preferred Qualifications

• Previous experience in a startup/high growth environment
• Previous experience in healthcare

Benefits

• Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
• 12 Company Holidays + Floating Holidays, Holiday Shutdown, Flexible Time Off, Parental Leave
• Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
• Stock Options