Senior Manager, Lifecycle & CRM Marketing

Summary

Join Flex, a NYC-based FinTech company revolutionizing rent payments, as a Marketing Manager. You will spearhead the development and execution of marketing strategies to acquire SMB property managers through consumer referrals and lead generation. This role involves managing email, push, SMS, and offline marketing campaigns, collaborating with cross-functional teams, and leveraging data for personalized messaging. The ideal candidate possesses strong email marketing, A/B testing, and customer communication skills, along with experience in regulated industries. This position offers a hybrid or remote work option, with relocation assistance potentially available. Flex provides a competitive compensation package and comprehensive benefits.

Requirements

• 5+ years of experience in lifecycle and CRM marketing and campaign management, with a focus on A/B testing and customer communication optimization
• Proficiency with email and SMS marketing platforms, A/B testing tools, and analytics software
• Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
• Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
• Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams
• Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
• Desire for fast-paced, entrepreneurial environment

Responsibilities

• Manage the campaign lifecycle from concept through implementation, monitoring, and optimization
• Design, build, and implement both CRM campaigns with a focus on driving engagement, referrals, adoption and expansion
• Develop compelling, high-converting email creatives
• Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments
• Continuously test and refine content based on performance insights
• Lead the execution of A/B testing initiatives to continuously improve campaign performance (open rates, CTR, conversions) and ensure the highest level of customer engagement
• Leverage data to segment audiences for personalized messaging
• Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction
• Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently, using messaging aligned with company goals and voice
• Bring fresh, creative ideas to the table for optimizing customer communication
• Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and actions
• Report on campaign performances, providing insights and actionable recommendations for continuous improvement
• Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement

Preferred Qualifications

• HTML experience strongly preferred
• Experience working in regulated industries (financial services) preferred

Benefits

• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription
• Competitive Pay
• Company Equity
• Unlimited PTO