Marketing Automation Associate

Summary

Join our fun team as a B2B Marketing Automation Associate! Reporting to the BDM and collaborating with our HubSpot Specialist, you'll optimize our marketing funnel to boost conversions. Your focus will be on improving booking and close rates through email, SMS, and phone outreach. This role requires 2+ years of B2B lifecycle marketing experience and HubSpot proficiency. You'll create and manage marketing campaigns, analyze data, and develop automation workflows. Career growth opportunities are available, with mentorship from marketing leaders. The ideal candidate is passionate about data, automation, and optimizing customer journeys.

Requirements

• 2+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)
• Proficient in HubSpot
• Experience setting up and optimizing email, SMS, and automation workflows
• Strong analytical skills —you’re obsessed with tracking, reporting, and improving performance
• Ability to create and maintain performance dashboards
• Experience running A/B tests to improve conversion rates
• Strong project management and organizational skills with keen attention to detail
• Excellent communication skills, particularly in a remote, fast-paced environment
• Fluent in English —there’s no copywriter to manage, so you’ll need to handle messaging yourself
• You must speak quickly

Responsibilities

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy
• Own newsletter campaigns to engage and nurture leads
• Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice
• Clearly define lifecycle stages and lead status to enhance marketing and sales alignment
• Track and optimize our calling efforts — caller ID, follow-up tracking, etc
• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV
• Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions
• Develop and optimize marketing automation workflows in HubSpot
• Track and report on campaign performance metrics weekly
• Maintain and update performance dashboards with the latest data
• Map customer journeys in Miro and create visual workflows
• Work closely with sales to align lifecycle marketing efforts with pipeline goals
• Manage lead scoring, segmentation, and trigger-based automation to personalize outreach
• Optimize and refine existing lead nurture sequences to increase booking rates
• Drive experiments to improve email deliverability and response rates
• Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required)

Preferred Qualifications

Experience managing AI bots, phone call campaigns, or automated LinkedIn

Benefits

• This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development
• As you scale lifecycle efforts, there is room to take on more strategic ownership of the customer journey