Senior Member Marketing Manager

Summary

Join Parsley Health, a leading digital health company, as a Senior Member Marketing Manager and lead the member journey from onboarding to referrals. You will own organic, lifecycle-driven channels, including email, SMS, social media, and loyalty programs. Collaborate with the Growth Marketing Manager to ensure a seamless member experience. Develop and execute marketing strategies to improve member retention, reactivation, and satisfaction. Create compelling member-facing assets and manage member communications. Champion the member's voice in all messaging.

Requirements

• 5-10 years experience in lifecycle marketing, CRM, or member engagement roles
• Fluent in Iterable (or similar lifecycle platforms)
• Strong analytical chops–track metrics, spot drop-offs, and experiment to improve
• Creative thinker who can write compelling member copy and social posts and lead others to do the same
• Experience running social or ambassador programs with real engagement results
• Comfortable working cross-functionally with product, design, and support teams
• Excited by the idea of improving retention, reducing churn, and driving referrals
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

Responsibilities

• Lead lifecycle marketing strategy across email, SMS, CRM, and push
• Own all creative and execution of onboarding, engagement, and winback flows
• Manage social media strategy and content across platforms
• Lead creative team to develop high-performing, member-facing assets
• Lead ambassador, referral, and loyalty programs
• Develop dashboards and reporting to monitor member retention, engagement, & NPS
• Partner closely with Product and Sales/MX to improve the member experience
• Write and manage member newsletters, announcements, and promotions
• Champion the voice of the member in all messaging touchpoints

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend