Email Operations Manager

Summary

Join Foodsmart as our Email Operations Manager and own the end-to-end execution of email and SMS campaigns. You will be responsible for coding, segmentation, personalization, campaign setup, deployment, troubleshooting, and performance tracking. This role requires collaboration with various teams, including Marketing, Product, Engineering, and Clinical Operations. You will leverage data-driven strategies to personalize content and drive member engagement, impacting enrollment and appointment scheduling. The ideal candidate is technical, detail-oriented, and customer-centric, thriving in a fast-paced, remote environment. This position offers a competitive salary, equity, and benefits.

Requirements

• 5+ years of experience executing and managing email and SMS campaigns
• Hands-on expertise with ESPs like Customer.io, Braze, or Iterable
• Hands-on expertise with Twilio
• Advanced proficiency in email HTML & CSS, with experience designing responsive email templates
• Expertise in Liquid logic for dynamic content and personalization
• Experience troubleshooting technical issues, optimizing deliverability, and improving inbox placement
• Advanced analytical skills, with the ability to interpret data, identify trends, and provide insights
• Strong experimentation mindset, with experience in A/B and multivariate testing
• Strong written and verbal communication skills, with the ability to collaborate across teams

Responsibilities

• Own end-to-end execution of email and SMS campaigns, including coding responsive templates (HTML/CSS), audience segmentation, Liquid-based personalization, QA testing, deployment, monitoring, and reporting
• Leverage segmentation strategies to personalize content and drive engagement across diverse member segments
• Troubleshoot and resolve technical issues related to email/SMS campaigns, ensuring seamless and on-time execution
• Manage and enhance our lifecycle tech stack, working with Product and Engineering teams to ensure proper data flow, reliable integrations, and scalable infrastructure that supports accurate personalization at scale and smooth campaign execution
• Track, analyze, and optimize performance, providing actionable insights and recommendations to stakeholders
• Project manage and prioritize lifecycle marketing initiatives, contributing to sprint planning and aligning with broader business goals
• Collaborate cross-functionally to integrate lifecycle efforts with key business initiatives across Marketing, Product, Engineering, Data, Legal, and Clinical Operations

Preferred Qualifications

• Experience in telehealth, nutrition, or healthcare
• Experience with push notifications and mobile messaging
• Built an email design system or modular template library
• Experience working at a high growth stage startup
• Experience with Figma, Email on Acid, and Dreamweaver
• Experience in supporting the implementation of a CDP alongside Product and Engineering

Benefits

• Remote-First Company
• Unlimited PTO
• Flexible & remote location
• Healthcare Coverage (Medical, Dental, Vision)
• 401k, bonus, & stock options
• Registered Dietitian Sessions
• Wellness reimbursement