Director of Member Marketing

Summary

Join Cylinder as the Director of Member Marketing and lead the strategy and execution of campaigns that drive member engagement, activation, and retention. You will manage a team of 3, maximizing new enrollments, member activation, and lifetime value. Collaborate with various teams to create relevant and impactful messaging and programs. This role demands strategic thinking, client orientation, marketing automation expertise, and strong execution skills. You will own the member marketing strategy across the member lifecycle, develop impactful content, and optimize campaigns using data-driven insights and AI. You will also manage the member marketing budget and mentor your direct reports.

Requirements

• 7+ years in member marketing or enrollment/growth marketing
• 2+ years running a member marketing team
• Proven ability to drive member growth and retention via email/SMS platforms (Braze, Iterable, etc.)
• Experience in digital health, wellness, chronic care, or value-based care models
• Strong familiarity with HIPAA-compliant marketing practices and member privacy standards
• Working knowledge of analytics tools, cohort tracking, and testing frameworks
• Bachelor's degree in marketing, communications, or relevant field

Responsibilities

• Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation
• Working with the member team to create segmented, multichannel journeys using email, SMS, mailers, and push notifications
• Overseeing the personas and personalized campaigns tailored to member goals, demographics, and other factors
• Collaborate with client, clinical, product and design teams to develop impactful and empathetic content
• Coordinate timing and delivery of campaigns with client teams and internal stakeholders
• Define and track KPIs (e.g., enrollment rates, engagement rates, retention), and establish quarterly OKRs based on these KPIs
• Partner with Analytics to build dashboards and analyze performance; conduct A/B tests to refine messaging and cadence
• Translate findings into actionable insights for the team to leverage for ongoing campaign improvement
• Leverage AI to optimize campaigns and team productivity
• Build and own our content calendar, and regularly train our client team on using it accordingly
• Partner with our Client team and attend meetings as needed to pitch campaigns
• Build growth opportunities and provide mentorship to your direct reports
• Manage and own the member marketing budget