Cross Product Lifecycle Marketing Manager

Summary

Join OnePay, a consumer financial services app, as a Lifecycle Marketing Manager to directly impact customer engagement and revenue growth. You will own the cross-product lifecycle and cross-sell strategy, partnering with product-specific marketers to align messaging and campaign priorities. Responsibilities include building and optimizing lifecycle journeys, leveraging data to scale high-performing touchpoints, and serving as a center of excellence for lifecycle and CRM best practices. This role requires 8+ years of B2C marketing experience with a focus on lifecycle, CRM, or growth marketing, a proven track record of owning multi-product marketing strategies, and experience mentoring marketers. OnePay offers a competitive salary, stock options, health benefits, 401(k) plan, remote-friendly work, flexible time off, and growth opportunities.

Requirements

• 8+ years of experience in B2C marketing with a focus on lifecycle, CRM, or growth marketing
• Proven track record of owning multi-product marketing strategies, including cross-sell and upsell
• Experience mentoring or managing marketers, and guiding strategy across cross-functional teams
• Deep understanding of customer journey mapping, segmentation, and experimentation frameworks
• Strong collaboration skills with the ability to influence cross-functional partners and drive alignment
• Drive and proactivity - everyone here is a builder and executor

Responsibilities

• Own the cross-product lifecycle and cross-sell strategy to deepen customer engagement across key journeys
• Partner with product-specific marketers to align messaging, timing, and campaign priorities across verticals
• Build and continuously optimize lifecycle journeys that increase discovery and adoption of adjacent OnePay products
• Leverage audience segmentation, rigorous testing, and performance data to scale high-performing cross-sell touchpoints
• Serve as a center of excellence for lifecycle and CRM best practices, supporting and upskilling adjacent teams

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth