Lifecycle Marketing Manager

Summary

Join Rula, a company dedicated to improving mental healthcare access, as their Email + SMS Marketing Manager. You will play a key role in shaping patient experience by ensuring timely and relevant messaging. This position is crucial in building and scaling a top-tier lifecycle marketing program. Lead the development and execution of multi-channel lifecycle strategies, primarily email and SMS, to enhance patient access to mental healthcare. Collaborate with cross-functional teams to create a personalized lifecycle program, refine analytics, and expand testing to continuously improve patient engagement. The ideal candidate thrives in fast-paced environments, is action-oriented, and possesses exceptional organizational skills and attention to detail. This role requires a data-driven approach to make a significant impact in mental healthcare.

Requirements

• 5+ years of experience in a D2C / B2C lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns
• Hands-on experience with Iterable, including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation
• Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance
• Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail

Responsibilities

• Develop and execute multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare
• Work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our reporting and analytics capabilities, and expand our test-and-learn program to continuously improve patient engagement

Preferred Qualifications

• Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Operations, Support, and others
• Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment
• Experience working in a healthcare, mental health, or marketplace environment
• 1+ years experience at a high-growth start-up
• Experience owning retention strategies and implementing success retention campaigns
• Experience with more complex lifecycle programming like HTML or SQL
• Experience using BI tools (preferably Looker and Amplitude)

Benefits

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all