Senior Lifecycle Marketing Manager

Summary

Join Apollo.io's Lifecycle Marketing team and design, execute, and optimize full-funnel campaigns that convert prospects into customers and customers into advocates. You will report to the Director of Lifecycle Marketing and collaborate with various teams to achieve key business goals, including free-to-paid conversion, product adoption, expansion, and retention. Responsibilities include owning lifecycle campaign execution, onboarding optimization, cross-sell and upsell enablement, churn prevention, experimentation and analytics, AI-first operations, and cross-functional collaboration. You will leverage Apollo's first-party data and AI tooling to drive operational scale and speed. The role requires 7+ years of experience in B2B SaaS lifecycle marketing, expertise in marketing automation tools, and strong data-driven decision-making skills. Apollo.io is an AI-native company that values continuous improvement, collaboration, and bold ideas.

Requirements

• Lifecycle Strategy: 7+ years of proven experience designing CRM-integrated campaigns across activation, adoption, expansion, and retention in B2B SaaS
• Marketing Automation: Hands-on expertise in tools like Customer.io, Braze, Marketo, Iterable, or Klaviyo
• Data-Driven Decision Making: Ability to interpret lifecycle data and translate it into experiments and strategies
• Cross-Functional Collaboration: Skilled at building strong relationships and driving alignment with GTM and product teams
• AI Fluency: Embraces AI as an accelerant for writing, building, analyzing, and scaling lifecycle marketing

Responsibilities

• Lifecycle Campaign Execution: Own the strategy and execution of full-funnel lifecycle journeys — onboarding, adoption, expansion, and retention — personalized by segment, tier, and behavior
• Onboarding Optimization: Continuously test and refine early-stage journeys to increase conversion and feature adoption
• Cross-Sell & Upsell Enablement: Work with Product and PMM to surface the right value props to the right install base audiences at the right time
• Churn Prevention: Develop signal-based retention journeys and collaborate with CS for high-touch interventions
• Experimentation & Analytics: Leverage Apollo’s first-party data and AI tooling to launch high-volume, high-impact experiments
• AI-First Operations: Drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows
• Cross-Functional Collaboration: Act as the connective tissue between lifecycle, sales, product, and marketing teams to align messaging and timing
• Lifecycle Analytics Infrastructure: Partner with RevOps and Marketing Ops to build dashboards and attribution models that surface actionable lifecycle insights across product usage, campaign touchpoints, and pipeline

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins