Customer Marketing Manager

Summary

Join HackerRank's Customer Marketing team as a Customer Marketing Manager to build and execute global customer marketing programs. You will own the customer reference and storytelling pipeline, partnering with various teams to drive engagement, advocacy, and revenue. Responsibilities include developing persona-based nurture programs, building and scaling customer marketing campaigns, and measuring program performance. Success in this role requires a proven track record of running targeted programs impacting pipeline and retention, along with strong communication and collaboration skills. The ideal candidate will have 4-6 years of B2B SaaS customer marketing or lifecycle marketing experience and expertise working with enterprise buyer personas. This is an individual-contributor role focused on creating high-impact moments that keep customers engaged and field teams empowered.

Requirements

• You excel at building from scratch and turning insight into action
• You are passionate about translating customer success into compelling campaigns
• You have a track record of running targeted programs that impact pipeline and retention
• You bring a builder’s mindset and a performance marketer’s precision to every initiative
• 4-6 years of experience in B2B SaaS customer marketing or lifecycle marketing
• Proven experience working with enterprise buyer personas - especially CHROs, CTOs, or equivalent
• Strong ability to lead multi-channel campaigns, from concept to execution
• Comfort working with marketing automation tools like HubSpot, Salesforce & Webflow
• Excellent communication and collaboration skills to work cross-functionally with Field, Product, and Creative teams

Responsibilities

• Own the customer reference and storytelling pipeline- from sourcing advocates to briefing internal creative/video partners
• Partner with Field, Product, and Growth teams to drive ABM plays, event follow-ups, and GTM-aligned campaigns
• Develop persona-based nurture programs tailored to the Offices of the CHRO & CTO
• Build and scale customer marketing campaigns that drive retention, expansion, and advocacy across the post-sale journey
• Measure and optimise programs based on pipeline influence, engagement performance, and customer feedback

Preferred Qualifications

• Experience working with video storytelling, sales enablement, and account-based marketing strategies
• Familiarity with customer database strategy- ability to assess segments and tailor messaging accordingly