Winona is hiring a
Lifecycle Marketing Assistant, Remote - Philippines

Summary

Winona is seeking a full-time remote Lifecycle Marketing Virtual Assistant to manage email marketing campaigns, analyze key metrics, collaborate with the content team, maintain databases, and attend client meetings. The role requires a marketing background, technical skills, attention to detail, communication skills, strong English proficiency, and a strong work ethic.

Requirements

• Marketing background: A degree in marketing or a related field, or equivalent work experience
• Proficiency in building drag-and-drop email templates
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Advanced Excel skills for data analysis and reporting
• Experience with A/B testing
• Experience with digital marketing platforms like Salesforce, HubSpot, Constant Contact, Mailchimp, Slack, ClickUp, or Intercom (or similar alternatives)
• Attention to Detail: Exceptional ability to proofread emails and ensure flawless content
• Excellent written and verbal communication skills with the ability to thrive in a virtual team environment
• Strong English proficiency (C2 level or higher)
• Strong work ethic with a proactive, solution-oriented approach
• Ability to work efficiently in a fast-paced environment
• Reliable high-speed Wi-Fi and a personal laptop

Responsibilities

• Develop, implement, and manage strategic email marketing campaigns
• Create and manage visually appealing email templates using the company's email platform's drag-and-drop editor
• Set up and optimize automated email flows, campaigns, and track links
• Monitor and manage the company's email inbox, responding to inquiries and forwarding emails to relevant teams
• Analyze key email marketing metrics (open rates, click-through rates, conversions, etc.)
• Conduct A/B testing and interpret data to identify areas for improvement
• Generate detailed reports and provide actionable insights based on email performance data
• Collaborate with the content team to develop engaging and brand-aligned email content
• Ensure all email content is error-free and adheres to brand guidelines
• Optimize email design for optimal viewing on both mobile and desktop devices, including dark mode compatibility
• Manage and maintain the company's customer database and other spreadsheets, ensuring accuracy and up-to-dateness
• Attend client meetings, take comprehensive notes, and effectively communicate key information to other team members
• Utilize project management software like ClickUp to stay organized and on track

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team!