Customer Lifecycle Marketer

Summary

Join ZayZoon as a dynamic and customer-centric Customer Lifecycle Marketer to lead efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels.

Requirements

• Has strong attention to detail with a keen eye for catching errors during QA
• Has a deep understanding of customer behaviour and a passion for improving customer experiences
• Experience: 3+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a B2C SaaS environment
• Technical Proficiency: Experience with Customer Engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc
• Analytical Skills: Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar
• Communication Skills: Skilled in translating technical details into compelling narratives and simplifying complex messages

Responsibilities

• Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn
• Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics
• Identify and segment customer groups to deliver targeted, personalized marketing initiatives
• Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns
• Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness
• Assist with content calendar planning and contribute innovative ideas to drive engagement
• Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization