ZayZoon is hiring a
Customer Lifecycle Marketer

Summary

The job is for a Customer Lifecycle Marketer at ZayZoon, a fast-growing FinTech and HR company. The role requires strategy development, campaign execution, audience segmentation, collaboration with cross-functional teams, data analysis, content planning, and performance reporting. Candidates must have 3+ years of experience in multi-channel lifecycle marketing, technical proficiency with marketing automation platforms, strong analytical skills, and communication skills.

Requirements

• Experience: 3+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a B2C SaaS environment
• Technical Proficiency: Experience with marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc
• Analytical Skills: Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar
• Communication Skills: Skilled in translating technical details into compelling narratives and simplifying complex messages

Responsibilities

• Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn
• Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics
• Audience Segmentation: Identify and segment customer groups to deliver targeted, personalized marketing initiatives
• Collaboration: Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns
• Data Analysis: Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness
• Content Planning: Assist with content calendar planning and contribute innovative ideas to drive engagement
• Performance Reporting: Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization