Xero is hiring a
Lifecycle Marketing Lead

Summary

The job description is for a Lifecycle Marketing Lead position at Xero. The role involves supporting the company's global small business lifecycle and engagement strategy, ideating and delivering personalized customer journeys, and driving customer lifecycle programs that are commercially aligned to business goals.

Requirements

• Educated to degree level or equivalent
• Experience working in a SaaS company related to digital payment providers or the like
• 7+ years of experience in email marketing and/or marketing automation platform and digital experimentation
• Deep understanding of human-centred design, service design or design thinking
• Experience in Salesforce Marketing Cloud and Sales Cloud, SQL, AMPscript
• Skilled with Google Analytics
• Basic understanding of HTML, the ability to write script code is a plus

Responsibilities

• Support Xero’s global small business lifecycle and engagement strategy
• Ideate and deliver personalised, orchestrated journeys that are #beautiful, relevant and impactful
• Drive customer lifecycle programs that are commercially aligned to business goals and strategy

Benefits

• Generous paid leave
• Dedicated paid leave to care for physical and mental wellbeing
• Employee Assistance Program to access mental health care
• Employee resource groups, wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers
• Employee Share Plan
• Beautiful offices with snacks and break areas
• Flexible working
• Career development