Lifecycle Marketing

Summary

Join Heard as an experienced Lifecycle Marketer and play an integral role in evolving our data-driven lifecycle program. You will oversee customer communications across various channels, creating personalized experiences to drive engagement and retention. Collaborate with cross-functional teams to manage campaigns, optimize nurture sequences, and support sales conversion efforts. Leverage data-driven insights to improve campaign performance and contribute to revenue growth. This role requires strong marketing automation expertise and proven experience in lifecycle marketing. Heard offers a remote work environment, opportunities for impact, a collaborative culture, and competitive compensation.

Requirements

• 2-4 years of experience developing end-to-end lifecycle campaigns, from strategy to execution and measurement, with a proven track record of driving revenue and improving retention metrics
• Strong expertise in marketing automation platforms, particularly Customer.io or similar tools, with deep understanding of segmentation, campaign architecture, and lead scoring methodologies
• Demonstrated experience in customer segmentation and data-driven campaign optimization, with strong analytical skills and ability to translate insights into action
• Experience with customer analytics tools (e.g., Amplitude, Looker) and ability to use data to inform campaign strategy and measure success
• Outstanding written and verbal communication skills, with proven ability to collaborate effectively across marketing, sales, and product teams

Responsibilities

• Manage all engagement and nurture campaigns in Customer.io and ensure prospects are guided throughout the entire funnel, including owning segmentation strategy, cadence optimization, and lead management
• Partner with growth teams to target high-value prospects, develop compelling messaging that drives engagement, and move leads through the lifecycle - collaborating closely with marketing, partnerships, and sales teams
• Support strategic initiatives including product launches, partnership activities, webinars, and co-branded marketing efforts through promotional and follow-up campaigns
• Own the development and optimization of targeted nurture sequences for different therapist specialties, creating behavior-based campaigns that drive feature adoption and/or engagement
• Generate data-driven hypotheses to continuously optimize lifecycle campaigns and communications, working with data and reporting to measure impact and develop strategies for improvement
• Support the customer engagement team by launching and optimizing onboarding and re-engagement campaigns focused on retention
• Monitor and improve key email metrics through consistent A/B testing of campaign elements, including open rates, click-through rates, and conversion rates

Preferred Qualifications

• Technical proficient in basic HTML/CSS
• Experience working with accounting, fintech, or B2B SaaS companies
• Background in developing and optimizing customer onboarding programs
• Experience with SMS and push notification campaigns

Benefits

• Remote Work Environment: Work remotely from anywhere during the contract period
• Opportunity to Make an Impact: Play a significant role in Heard’s growth during a pivotal time
• Collaborative Culture: Join a hardworking and passionate team dedicated to our mission
• Competitive Compensation: Receive competitive pay for the duration of the contract