Senior Lifecycle Marketing Manager

Summary

Join Voyagu, a rapidly growing travel management company, as our Senior Lifecycle Marketing Manager! You will lead the development and implementation of customer lifecycle strategies to enhance engagement, improve retention, and boost customer lifetime value. This pivotal role involves planning and executing multi-channel marketing campaigns, leveraging data for advanced segmentation, and overseeing content creation. You will analyze performance metrics, providing actionable insights to maximize ROI and maintain a competitive edge. We offer a competitive salary and benefits package, professional development opportunities, and a flexible remote work environment.

Requirements

• Minimum 5 years of experience in lifecycle marketing with a proven track record of driving activation and retention strategies in Western markets
• Proficient in customer journey mapping, audience segmentation, and developing data-driven strategies to enhance lifecycle performance
• Expertise in marketing automation platforms and analytics tools (e.g., GA4, Tableau), with experience managing CRM integrations
• Experience with A/B testing and experimentation to optimize campaign performance and messaging effectiveness
• Written communication: A knack for writing or collaborating on great copy, with subject lines and impactful messaging as your strengths

Responsibilities

• Develop and lead lifecycle marketing strategies to optimize customer experiences across activation, retention, and reactivation stages
• Plan, execute, and optimize multi-channel campaigns across email and text messages to drive engagement and conversions
• Leverage behavioral and demographic data to create advanced segmentation strategies and identify opportunities for improved customer journeys
• Oversee content creation and collaborate with cross-functional teams to ensure consistency across lifecycle communication channels
• Analyze performance metrics regularly, providing actionable insights and strategic adjustments to maximize ROI
• Stay updated on best practices, continuously refining lifecycle strategies to maintain a competitive edge in customer engagement

Preferred Qualifications

Background in industries such as travel, marketplaces, SaaS, or mobile applications is preferred

Benefits

• Competitive salary and benefits package
• Opportunities for professional development in a growing company
• A collaborative and flexible remote work environment