Senior Customer Lifecycle Marketing Manager

Summary

Join AlphaSense as a Senior Customer Lifecycle Marketing Manager and play a pivotal role in enhancing customer activation, adoption, and retention. You will conduct customer journey mapping, design and execute lifecycle campaigns, cultivate a deep understanding of customer needs, and craft customer-centric communications. This role requires strong analytical skills, expertise in marketing automation platforms, and collaboration with cross-functional teams. You will monitor key lifecycle metrics, optimize communication strategies, and ensure alignment with AlphaSense's brand voice. The ideal candidate possesses at least 6 years of experience in B2B SaaS customer marketing and excels in stakeholder management and project execution.

Requirements

• Minimum of 6 years of experience in customer marketing with a demonstrated track record of successfully planning and executing lifecycle marketing programs in the B2B SaaS industry
• Expertise in leading complex customer journey mapping initiatives in partnership with customer success, sales, marketing and product teams
• Expertise in lifecycle marketing strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability, PLG, and digital marketing
• Technical proficiency with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g., Pendo and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst)
• Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions
• Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates and seamlessly integrate them into the lifecycle marketing strategy
• Excellent project management skills
• Excellent verbal and written communication skills, with a strong stakeholder management and the ability to collaborate effectively across digitally distributed teams
• Passion for results, measurement, and optimization to continuously drive ROI
• Collaborative team player, willing to go the extra mile to help other team members excel

Responsibilities

• Conduct customer journey mapping sessions, covering all touchpoints, deliverables, ownership, and success metrics across the post-sale lifecycle, ensuring a seamless and personalized experience from initial engagement to long-term retention
• Design and execute lifecycle campaigns and programs to engage customers across various stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs
• Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals
• Copywrite customer-centric post-sale communications inclusive of triggered emails, release updates, web personalization, and other multi-channel tactics
• Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates
• Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey
• Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement
• Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices

Preferred Qualifications

Familiarity with Tableau

Benefits

• Performance-based bonus
• Equity
• A generous benefits program