BetterUp is hiring a
Lifecycle Marketing Manager in Worldwide

Summary

The job description is for a results-driven B2B Lifecycle Marketing Manager responsible for developing and executing an account-based email marketing strategy. The ideal candidate should have experience in B2B marketing, excellent communication skills, analytical mindset, and expertise in marketing automation platforms. BetterUp offers benefits such as coaching services, competitive compensation, health insurance, flexible paid time off, learning and development stipend, and charitable contributions.

Requirements

• Proven experience in B2B marketing, demand generation, or lead nurturing roles
• Strong understanding of B2B marketing principles, lead nurturing strategies, and buyer's journey concepts
• Excellent communication skills, both written and verbal
• Analytical mindset with ability to analyze data and make data-driven decisions
• Expert in marketing automation platforms, CRM systems, and other relevant marketing tools
• Strong project management skills
• Ability to work independently and collaborate effectively in a team-oriented environment

Responsibilities

• Develop and execute an ABM-focused email marketing strategy
• Oversee creation, execution, and optimization of email campaigns
• Collaborate with the marketing team to create compelling email content
• Monitor and optimize email deliverability, open rates, click-through rates, and conversion metrics
• Stay abreast of industry trends, best practices, and regulations related to email marketing
• Work closely with the sales and customer success teams to align email messaging with the customer journey and sales funnel
• Analyze campaign results and provide regular reports and insights to stakeholders
• Collaborate with cross-functional teams to ensure seamless execution and integration of email marketing initiatives

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• Competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution