HopSkipDrive is hiring a
Lifecycle Marketing Manager
closedHopSkipDrive
π΅ $100k-$120k
πRemote - Worldwide
Summary
The job is for a Lifecycle Marketing Manager at HopSkipDrive, a rapidly growing technology company specializing in school transportation solutions. The role involves creating and managing multi-channel B2B campaigns to increase customer engagement and revenue. The candidate should have 3-5 years of experience in B2B lifecycle marketing and excellent communication skills.
Requirements
- Bachelorβs degree in Marketing, Business, or related field
- 3-5 years of experience in B2B lifecycle marketing, demand generation, digital marketing, email marketing or a related position with the responsibility of driving revenue, volume or ROI
Responsibilities
- Create, manage and optimize multi-channel B2B lifecycle marketing campaigns (email, direct mail, webinar, in-app messaging) to increase customer engagement, satisfaction, product awareness, and revenue
- Develop and manage customer segmentation and targeting strategies to optimize the B2B customer journey
- Measure, analyze and report on campaign performance to optimize results and adjust campaign strategies as needed going forward
- Develop and maintain a testing and experimentation framework to continuously improve B2B campaign performance and customer experience
Benefits
Competitive market compensation, flexible vacation, FSA, medical, dental and vision, 401(k), equity stock options
This job is filled or no longer available
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