Lifecycle Marketing Manager

Summary

The job is for a Lifecycle Marketing Manager at HopSkipDrive, a rapidly growing technology company specializing in school transportation solutions. The role involves creating and managing multi-channel B2B campaigns to increase customer engagement and revenue. The candidate should have 3-5 years of experience in B2B lifecycle marketing and excellent communication skills.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3-5 years of experience in B2B lifecycle marketing, demand generation, digital marketing, email marketing or a related position with the responsibility of driving revenue, volume or ROI

Responsibilities

• Create, manage and optimize multi-channel B2B lifecycle marketing campaigns (email, direct mail, webinar, in-app messaging) to increase customer engagement, satisfaction, product awareness, and revenue
• Develop and manage customer segmentation and targeting strategies to optimize the B2B customer journey
• Measure, analyze and report on campaign performance to optimize results and adjust campaign strategies as needed going forward
• Develop and maintain a testing and experimentation framework to continuously improve B2B campaign performance and customer experience

Benefits

Competitive market compensation, flexible vacation, FSA, medical, dental and vision, 401(k), equity stock options