MyFitnessPal is hiring a
Senior Lifecycle Marketing Manager

Summary

MyFitnessPal is seeking a Senior Lifecycle Marketing Manager to achieve growth goals by developing strategies for engagement, resurrections/win-backs, conversion to premium, and retention. The role requires 8-10 years of experience in lifecycle marketing, proficiency in using Braze, and understanding of reporting platforms.

Requirements

• 8-10 years of experience in lifecycle marketing leveraging segmentation and targeting. Mobile app lifecycle experience a must
• Hands-on experience of executing campaigns in Braze a must

Responsibilities

• Develop strategy and roadmap for achieving business goals on engagement, resurrections/win-backs, conversion to premium, and retention in close collaboration with the Director of LCM
• Launch quick win experiments in the short term to unlock business value and communicate those wins by high quality reporting and data analytics
• Partner with product and engineering teams on data and tech enablement for personalization, segmentation, and targeting
• Leverage a multi-channel approach to achieving your business KPIs
• Develop segmentation and targeting strategies for marketing campaigns and LCM flows
• Develop robust reporting processes for a daily, weekly, monthly, and quarterly cadence
• Collaborate cross-functionally between Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop great campaigns and GTMs, and ensure business needs are met
• Create a scalable playbook and capture learnings to continually drive incremental improvement in processes, operations, and metrics
• Monitor industry trends and lead experimentation with new channels and creatives
• Automate workflows for scale

Benefits

• Healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances
• Office Vibes: HQ in vibrant Austin, TX. Face-to-Face Connections: opportunities to meet and connect with team members in person
• Flexibility At Its Best: Achieve work-life balance with a flexible time-off policy and Responsible Time Off benefit
• Give Back: 2 days per calendar year to give back to the community through service
• Mentorship Program: mentorship opportunities for career growth
• Family-Friendly Support: paid maternity and paternity leave, best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First: monthly Wellness Allowance, mental health days
• Celebrate Greatness: reward and recognition platform for peers to acknowledge exceptional contributions
• Elevate Your Health & Fitness: access to MyFitnessPal Premium
• Unlock Your Potential: virtual learning and development library, training opportunities
• Championing Inclusion: dedicated DEI Committee fostering a diverse and inclusive workplace
• Healthcare Matters: competitive medical, dental, and vision benefits
• Secure Your Future: retirement savings program with a competitive employer match