Remote Lifecycle Marketing Manager

Summary

Miles is looking for an outstanding Lifecycle Marketing Manager to develop and execute journey flows and initiatives to drive higher engagement and retention within the user base. The candidate should be a strategic thinker with a love for crafting a positive user experience.

Requirements

• Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field
• 3-4+ years of lifecycle or customer marketing experience with a strong understanding of user journey optimization
• Up to date with the standard methodologies of email, push, in-app notifications, and SMS
• Expertise managing end-to-end campaigns in a mobile customer engagement platform
• Record of building and executing data driven marketing campaigns across various communication channels
• Familiarity with A/B testing, experiment design, and marketing campaign analysis
• Strong project management and planning skills
• Proficiency in MS Excel or Google Sheets
• Ability to work in a fast-paced, multi-project environment

Responsibilities

• Build our lifecycle marketing strategy to deliver on engagement, retention, and LTV across multiple touchpoints and channels such as email, push in-app notifications, and SMS
• Create, monitor, and optimize complex automated user engagement journeys across all platforms of communication
• Utilize data and A/B test results to improve campaign performance and provide meaningful recommendations for the team to act on
• Explore and experiment with new segments; understand where users come from, what motivates them, previous patterns, and how they can continue to be engaged
• Actively monitor, communicate, and take action on improving the performance of overall email marketing programs
• Monitor user quality on an ongoing basis

Benefits

• Competitive salary based on experience
• Opportunity to create impact in a high growth startup environment
• Employee healthcare benefits include medical, dental, vision insurance
• Paid time off
• Work-from-home
• Employee Referral bonus
• Stock in an early-stage fast-growing startup company