Lifecycle Marketing Manager

Summary

Join Tinybeans, a company dedicated to helping families preserve precious memories, as their Lifecycle Marketing Manager. This full-time, remote-first position (preference for Australia or Canada) reports to the Head of Marketing. You will lead the end-to-end CRM and lifecycle strategy for their mobile-first, subscription-based app, focusing on user activation, conversion, retention, and reducing churn. The role involves planning, executing, and analyzing campaigns across various channels to enhance engagement and customer value. You will also collaborate with cross-functional teams and ensure compliance with privacy regulations. This is a critical role for a growth-stage company impacting nearly 1 million families.

Requirements

• 3-5+ years experience in lifecycle/CRM marketing with a focus on mobile apps and consumer subscription businesses
• Deep knowledge of Braze or similar customer engagement platforms (e.g., Iterable, OneSignal, CleverTap)
• Strong understanding of subscription metrics: churn, CAC, LTV, trial conversion, etc
• Proven experience building and scaling journeys across email, push, in-app
• Data-literate: able to interpret funnel metrics and design campaigns to drive growth
• Comfortable working in a fast-paced, test-and-learn environment
• Excellent communication, project management, and cross-functional collaboration skills

Responsibilities

• Own lifecycle strategy across email, push, in-app messaging, and other CRM channels to drive activation, free-to-paid conversion, retention, and LTV growth
• Design and optimise journeys from onboarding through re-engagement, across free and paid cohorts
• Partner with product, growth and data to map out key user moments and implement behavior-triggered automations via Braze
• Define and track KPIs — including retention, churn, winback rate, conversion to paid, and messaging performance — with a continuous focus on experimentation and iteration
• Build out journeys supporting our new product initiatives, including a new subscription tier and launching a Photo Store
• Develop and execute A/B testing strategies for subject lines, send time, creative formats, etc., to improve message effectiveness
• Collaborate with content and creative teams to develop messaging that reflects our brand voice and supports business objectives
• Help drive our cancel/save and winback initiatives , working closely with the growth and product teams
• Ensure we’re always compliant with privacy regulations (CAN-SPAM, GDPR, etc.)

Preferred Qualifications

• Experience working with parenting, family, or lifestyle brands
• Knowledge of basic HTML/CSS for email formatting
• Experience supporting international user bases (AU/US market preferred)
• Familiarity with SQL data modelling plus paid, and organic acquisition funnels and how CRM integrates across them

Benefits

• An opportunity to shape the lifecycle strategy at a mission-driven, growth-stage company
• A remote-first team environment with passionate, kind people
• The chance to work on a product that genuinely impacts nearly 1M families around the world