Principal Lifecycle Marketing Manager

Summary

Join StackAdapt as a Senior Lifecycle Marketing Lead to own the end-to-end strategy, execution, and evolution of our lifecycle marketing program. You will design and implement journey frameworks, message architectures, and channel strategies across various channels, aligned to user intent and behavior. Collaborate with cross-functional teams, including Sales, Customer Success, Product, Marketing Operations, and Revenue Operations, to achieve shared lifecycle goals and build scalable automation. Develop KPI frameworks and lifecycle dashboards, lead A/B testing, and build cohort-level journey tracking to optimize programs. Serve as a subject matter expert on lifecycle best practices and provide strategic recommendations to executive stakeholders. This role requires 8+ years of experience in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid environment.

Requirements

• 8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment
• Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic
• High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch)
• Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel
• Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product
• Strategic thinker with deep executional capability: able to operate at the architectural level and also build flows, QA assets, and troubleshoot dependencies
• Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership

Responsibilities

• Own the full lifecycle strategy for PLG users: from signup through onboarding, adoption, and retention
• Design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat — aligned to user intent and behavior
• Define and prioritize activation and engagement milestones based on quantitative and qualitative inputs (e.g., usage analytics, feedback loops with CS/Sales)
• Serve as the lifecycle lead across GTM functions — partnering closely with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities
• Align with Marketing Operations, Revenue Operations, BizOps, and Data Architecture teams to build scalable automation, targeting infrastructure, and reporting systems
• Develop KPI frameworks and lifecycle dashboards in collaboration with RevOps and MOps — including activation rates, onboarding velocity, retention, and expansion triggers
• Lead rigorous A/B testing and multivariate experimentation across lifecycle programs. Translate findings into concrete messaging and sequencing improvements
• Build cohort-level journey tracking and use insights to evolve personalization logic, suppression rules, and campaign logic
• Act as a subject matter expert on lifecycle best practices and emerging PLG trends — providing strategic recommendations to executive stakeholders and helping guide lifecycle strategy for adjacent teams (e.g., Growth PMs, CS Enablement)
• Create documentation, playbooks, and architecture diagrams to ensure long-term sustainability of programs

Benefits

• Highly competitive salary
• RRSP matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy