Email & Lifecycle Marketing Manager

Summary

Join Greenhouse as their Email & Lifecycle Marketing Manager and own the strategy and execution of email marketing programs. Collaborate with the demand generation team to develop multi-channel nurture strategies, delivering personalized messaging across the buyer journey. Project manage integrated campaigns spanning multiple marketing teams. Partner cross-functionally to ensure the right message reaches the right audience at the right time. The ideal candidate possesses strong technical skills, a test-and-learn approach, and understands lead nurturing and pipeline acceleration. This role requires strong collaboration, innovation, data analysis, and excellent communication skills. Greenhouse offers a variety of benefits, including competitive pay, health insurance, paid time off, and a supportive work environment.

Requirements

• 3-5 years of experience in email marketing, lifecycle marketing, or growth marketing in a B2B SaaS or technology environment
• Hands on experience with marketing automation platforms (i.e. Marketo or similar)
• Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices
• Demonstrated success managing nurture programs
• Strong marketing campaign project management experience
• Excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging
• Comfortable using data to inform decisions; able to set KPIs and report on campaign performance
• Experience working cross-functionally with sales, product marketing, and operations teams
• Familiarity with GDPR, CAN-SPAM, and other data privacy regulations

Responsibilities

• Build, execute, and optimize full funnel email strategy, including drip campaigns, nurture engagement streams, and supporting other marketing subteam campaigns
• Define goals and KPIs for all email marketing programs and report on performance including engagement, MQLs, influenced pipeline, and conversion metrics
• Work closely with the demand generation team to inform the strategy for nurturing audiences on paid advertising channels
• Build the process for collaboration and execution of cross-functional integrated marketing and “big rock” campaigns through thorough project management
• Collaborate cross-functionally with content, product marketing, performance marketing, ABM, and sales teams to ensure campaigns are targeted, timely, and aligned to business priorities
• Manage campaign production from start to finish – including copywriting, segmentation, testing, QA, launch, and performance analysis – leveraging internal experts for support in specific areas
• Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, chatbot and AI email strategies) to improve results
• Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and support overall database health and hygiene in conjunction with Marketing Operations

Preferred Qualifications

Experience with lead scoring, ABM collaboration, and personalization at scale, a plus

Benefits

• Medical, dental, and vision insurance
• Basic life insurance
• Mental health resources
• Financial wellness benefits
• A fully paid parental leave program
• Short-term and long-term disability coverage
• A 401(k) plan and company match
• Up to 14 scheduled paid holidays and up to 80 hours of paid sick leave
• Up to 20-25 days of paid vacation time annually, depending on tenure
• Flexible paid time off (PTO)