Lifecycle Marketing Manager

Summary

Join G-P, a leading SaaS-based Global Growth Platform, as a Lifecycle Marketing Manager and develop email-centric strategies to drive revenue growth through cross-sell, upsell, and retention programs. You will leverage data, automation, and targeted messaging to identify key customer journey moments, introduce additional solutions, maximize engagement, and reduce churn. Collaborate with Sales, Product Marketing, and Customer Success to create campaigns that improve retention and unlock new revenue streams. This role requires 5+ years of experience in lifecycle marketing and email marketing, proficiency in Hubspot and Salesforce, and strong analytical and communication skills. The annual gross base salary range is $77,500 - $97,000 plus variable compensation. G-P offers a remote-first work environment and is committed to building a diverse and inclusive culture.

Requirements

• 5+ years of focused experience in lifecycle marketing, email marketing, CRM marketing with a significant email component, or customer marketing with a primary track record of driving lifecycle engagement
• Proven track record of developing and executing successful lifecycle marketing programs leveraging email as a primary channel that have driven measurable revenue growth and improved customer retention
• Deep understanding of customer segmentation principles and extensive experience developing personalized marketing campaigns executed through email
• Strong proficiency in Hubspot and Salesforce (or other marketing automation CRM platforms
• Excellent analytical skills with the ability to interpret data and broader campaign performance to drive actionable insights and measure the impact of campaign initiatives
• Significant experience with A/B testing and optimization methodologies within email marketing
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy and messaging
• Excellent collaboration and interpersonal skills with the ability to work effectively across different teams, ensuring marketing strategies align with overall goals
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Responsibilities

• Develop and implement revenue-driving lifecycle programs that identify and activate cross-sell and upsell opportunities within the existing customer base
• Segment and personalize marketing campaigns to target customers based on their usage, behaviors, and needs—ensuring timely and relevant outreach that increases adoption and conversion
• Leverage automation and data-driven insights to optimize touchpoints, ensuring customers are nurtured toward the next best action, whether that’s upgrading, expanding, or renewing
• Partner with RevOps, Marketing and Customer Success to align marketing efforts with account expansion strategies, identifying upsell and cross-sell opportunities
• Test, analyze, and refine campaigns to continually improve performance, tracking key metrics such as revenue impact, customer engagement, and retention rates
• Proactively address churn risks by identifying early warning signs and implementing targeted interventions to re-engage at-risk customers
• Continuously optimize messaging and positioning for expansion opportunities, ensuring customers clearly understand the additional value they can unlock with our solutions

Benefits

• The annual gross base salary range for this position is $77,500 - $97,000 plus variable compensation
• Remote work, flexible hours