Lifecycle Marketing Manager

Summary

Join Forge, a technology innovator in the private market, as their Lifecycle Marketing Manager. This role is crucial for building and scaling email marketing programs, driving engagement, and increasing revenue. The ideal candidate is a data-informed marketer with email best practices expertise and a collaborative spirit. This fully remote position, based in Denver, CO, requires managing email programs, optimizing content, and liaising with stakeholders. The role also involves ensuring compliance with email regulations. The salary range is $120,000-$140,000 annually, plus a bonus.

Requirements

• Bachelor’s degree
• 5+ years planning and executing email programs for a corporate organization
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Familiarity with marketing automation platforms, CRM systems, and analytical tools
• Excellent communication and interpersonal skills
• Experience with data structures, mapping attributes across tables, and transforming values with table calculations
• Knowledgeable about email industry trends, laws, and regulations
• Must be able to sit and/or stand for long periods of time in an office or home office setting while working

Responsibilities

• Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications
• Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction
• Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity
• Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings
• Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities
• Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others

Preferred Qualifications

• Experience with Braze, with hands-on experience in the platform
• Experience at a financial services and/or fintech company
• Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future

Benefits

For residents of Denver, CO the annual salary range for this role is $120,000 - $140,000 + annual bonus