Lifecycle Marketing Manager

Summary

Join Ivanti's Lifecycle Marketing team as a Customer and Partner Communications Manager! You will develop and manage transactional and post-sale communications for customers and partners, ensuring a seamless and positive experience. This role requires excellent writing and project management skills, a proactive approach, and strong collaboration with cross-functional teams. You'll be responsible for coordinating communications activities, maintaining email campaigns, and developing strategies to achieve business objectives. The ideal candidate possesses advanced judgment, strong communication skills, and a commitment to delivering measurable results. This position offers exposure to Ivanti's broad product portfolio and provides opportunities for professional growth within a dynamic and supportive environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Prior experience in communications, corporate marketing, customer marketing, or public relations with a focus on existing customers OR partner marketing
• Prior experience managing projects and operating under tight timeframes

Responsibilities

• Coordinate all activities related to transactional, product-specific, engineering, support, financial or legal type communications, following established processes
• Maintain and refine programmatic email campaigns that support onboarding, adoption or renewal phases of the customer journey
• Collaborate with stakeholders to understand business, customer and partner experience objectives, translating requirements into a clear, concise and compelling communications strategy
• Draft all communication copy to ensure that it meets the communications objective, resonates with the customer audience and is versioned for the partner audience, applying the appropriate call to action for each audience
• Possess advanced judgment and discretion related to communications, asking the right questions, solving problems, and determining the best path forward
• Identify the targeting criteria to ensure that every affected customer and partner receives the notification. Communicate the number of accounts reached and gaps
• Confidently engage in meetings and presentations to large audiences
• Develop and orchestrate complex communications and change management plans for a variety of projects, from company acquisitions to pricing changes
• Complete all steps to make customer- and partner-facing employees aware of communication
• Edit and refine draft communications that are customer-facing or have customer impact, including from other teams as needed
• Work closely with execution teams to ensure the communication requirements and design are properly built and orchestrated as expected
• Perform final reviews and approvals before deployment
• Manage your projects from start to finish, including timelines, deliverables, conflict resolution, and stakeholder approvals
• Maintain up-to-date documentation of communications, requirements documentation, and processes for future reference and audit purposes
• Establish goals and Key Performance Indicators for all communications. Measure and report on the effectiveness of email campaigns to stakeholders, focusing on key metrics such as reach, open rates, and click-through rates

Preferred Qualifications

• Acquire a deep understanding of the processes for developing transactional communications
• Familiarize yourself with Ivanti's key product pillars and value propositions
• Execute transactional communications with precision and excellence, ensuring alignment with brand standards
• Successfully manage and optimize multiple transactional email campaigns for customers and partners, receiving positive feedback from internal stakeholders
• Lead the updating and enhancement of a programmatic email sequence in the "own" phase of the customer lifecycle for improved customer engagement