Senior Lifecycle Marketing Manager

Summary

Join Step, a fast-growing financial services company, as a Senior Lifecycle Marketing Manager. You will be responsible for developing and executing lifecycle marketing programs to engage and educate teens and young adults. This role involves creating and optimizing programs across various channels (email, push, in-app, SMS) to drive feature adoption and enhance customer understanding of Step's offerings. You will collaborate with cross-functional teams, including Product Marketing, Content, Design, Data Science, and Performance Marketing. Success in this position requires a strategic and tactical approach, leveraging data and insights to improve campaign effectiveness. Step offers a competitive salary, benefits, and a dynamic work environment.

Requirements

• 5+ years of experience in consumer (B2C) lifecycle marketing, preferably with a mobile app, technology, or start-up experience
• Extensive channel experience with email, push notifications, SMS, and in-app messaging
• An analytical and experimental mindset with an ability to leverage data and insights to brainstorm ideas, make decisions and drive growth
• Experience in working closely with Product and Engineering teams to set up data attributes and triggered events based on user lifecycle management needs
• Experience with marketing automation tools such as Braze
• Thrives in a fast-paced environment, able to work autonomously, and hungry to solve complex problems
• Team-oriented mindset and the ability to work with a wide range of individuals
• A can-do attitude and willingness to shift gears to get the job done i.e.: Write copy, tweak design assets, project manage gather feedback from relevant stakeholders

Responsibilities

• Develop best-in-class lifecycle programs that span each stage of the customer journey, from onboarding through referral, for various audiences
• Leverage consumer insights to build a personalization strategy that ensures communications and experiences are relevant to distinct audiences that Step serves
• Own the day-to-day execution of email, in-app, SMS, and push campaigns, including writing, building, scheduling, testing, and reporting
• Improve and ideate around Step’s loyalty and premium programs (Step Black, offers, rewards, referrals, etc), working closely with the Data Science team to discover what drives virality amongst teens and young adults
• Create experimentation roadmaps and regularly test new hypotheses about how to improve campaign effectiveness and productize successful tactics
• Lead the creative development process for channel assets, including developing campaign strategy briefs and collaborating with design and copy
• Identify new automation trends, implement best practices, and build processes to enable continuous experimentation and iteration

Preferred Qualifications

You can write your own SQL queries

Benefits

• Competitive salary based on experience, with full medical and dental benefits
• High potential for growth
• Stock in an early-stage startup
• Flexible WFH and vacation policy
• Paid parental Leave
• Employee referral program
• 401K plan