Senior Customer Lifecycle Marketing Manager

Summary

Join Samsara, a pioneer in the Connected Operations™ Cloud, as a Senior Customer Lifecycle Manager and help shape customer engagement strategies. This remote position (excluding San Francisco Bay Area and NYC) offers the chance to impact global industries by improving safety, efficiency, and sustainability. You will design and implement customer lifecycle campaigns, optimize journeys through data-driven experimentation, and lead the end-to-end lifecycle strategy. The role requires strong collaboration with cross-functional teams and a passion for data-based decision-making. Samsara provides a supportive environment for career growth and offers a competitive compensation package.

Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment
• Strong understanding of market segmentation, customer journey mapping, and campaign automation
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results
• Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic “operator” by peers and leadership
• Demonstrates curiosity at every opportunity to deeply understand the customer — uncovering their behaviors, motivations, challenges, and goals — and weaves these insights into strategies and campaigns
• Exceptional copywriting and creative skills, with the ability to deliver strong and effective content
• Exhibits excellent judgment and a passion for data-based decision-making and experimentation
• Fluent in English with strong written and verbal communication
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships

Responsibilities

• Design and implement impactful customer lifecycle campaigns
• Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results
• Optimize journeys through experimentation and data
• Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments
• Use insights to continuously refine touchpoints and maximize engagement
• Own end-to-end lifecycle strategy and execution
• Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis
• Establish a continuous feedback loop to optimize strategies and future email campaigns
• Measure campaign and program effectiveness
• Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns
• Use this data to inform decisions, optimize performance, and share wins across the organization
• Drive cross-functional alignment and communication
• Act as a liaison between teams — Customer Outcomes, Product, and Sales — to ensure a seamless customer experience
• Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle
• Share learnings, champion change management, and bring stakeholders together to achieve a common goal
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Self-motivated and results-driven, with the ability to think strategically and execute tactically
• Proven experience working cross-functionally with product, data, and content teams
• Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
• Experience managing localization and translation processes for marketing content
• Experience using Iterable or another ESP
• Email coding experience (HTML/CSS) is a plus
• Bachelor’s degree from a 4-year institution

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund