Lifecycle Marketing Manager

Summary

Join Medely, a high-growth technology startup, as their Lifecycle Marketing Manager to lead marketing programs focused on acquiring, engaging, and retaining healthcare facility customers. You will develop and execute B2B lifecycle marketing strategies across various channels, leveraging data to optimize communications and personalize customer journeys. This role involves collaborating with sales and account management to identify upsell and cross-sell opportunities and creating incentive-based campaigns. You will also establish KPIs, report on performance, and continuously improve through A/B testing. Medely offers a remote work environment and a comprehensive benefits package.

Requirements

• 5+ years of experience in lifecycle, CRM, or retention marketing, with at least 2 years focused on B2B audiences
• Experience supporting a sales-led motion and building for product-led growth
• Strong understanding of the B2B customer journey, including onboarding, adoption, and account expansion
• Proficiency with marketing automation and CRM tools
• Analytical mindset with a bias toward testing, learning, and optimization
• Excellent communication and collaboration skills; able to work cross-functionally

Responsibilities

• Develop and execute B2B lifecycle marketing strategies to support onboarding, product education, engagement, retention, and expansion
• Leverage internal data to uncover engagement opportunities and develop segmentation and targeting strategies that align with customer behaviors and lifecycle stages
• Own and optimize lifecycle communications across channels, including email, in-app messaging, direct mail, and more
• Think creatively and test new channels and tactics to drive engagement and retention that align with evolving customer behaviors and business goals
• Partner with Sales and Account Management to identify opportunities for post-sale nurturing, upsell, cross-sell, and reactivation campaigns
• Create segmented, personalized marketing journeys tailored to healthcare facility personas
• Design lifecycle programs for a future product-led motion, including automated onboarding, feature adoption, and success milestone campaigns triggered by customer behavior
• Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive specific behaviors such as first-time bookings, repeat usage, or adoption of features
• Leverage marketing automation platforms to build and scale journeys
• Establish lifecycle KPIs and regularly report on performance, driving continuous improvement through A/B testing and experimentation

Benefits

• Competitive Compensation: Based on experience and performance
• Long-term Incentives: 401k
• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays
• Paid parental leave
• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!