Lifecycle Marketing Manager

Summary

Join Opendoor's Growth team as a Lifecycle Marketing Manager and elevate our customer experience. You will develop and manage customer nurturing and re-engagement strategies across email, push, and SMS. This role requires building sophisticated nurture programs, setting up effective campaigns, collaborating on content strategy, and reporting on key KPIs. You will also establish A/B testing processes and partner with other teams to gather customer insights. The ideal candidate possesses at least two years of experience in lifecycle email marketing or CRM, preferably in a startup environment, and strong analytical skills. This is a remote role available in British Columbia and Ontario, Canada.

Requirements

• At least 2 years experience in lifecycle email marketing or CRM, preferably in a startup context
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Knack for writing or collaborating on great copy. Subject lines are your jam
• Strong analytical ability with test and learn mentality
• Previous experience with marketing automation software
• Intense curiosity about data and the insights it holds about our customers
• Comfortable editing HTML

Responsibilities

• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
• Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance
• Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

Preferred Qualifications

• Ability to query using SQL
• Experience working with Iterable