Lifecycle Marketing Manager

Summary

Join onX as their Manager of Lifecycle Marketing and lead a team in shaping mid-funnel marketing programs. You will oversee onboarding flows, in-app messaging, email, and push notifications, directly impacting outdoor enthusiasts' experiences. This role requires managing marketers, leading lifecycle marketing programs, and collaborating with cross-functional teams. The position offers a competitive salary, comprehensive benefits, and opportunities for growth within a thriving distributed workforce. You will work with marketing automation tools and analyze customer behavior to optimize marketing strategies. The ideal candidate has extensive experience in lifecycle marketing, mobile app marketing, and marketing automation.

Requirements

• A minimum of three (3) years of experience directly managing marketers
• A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs
• Mobile app marketing experience
• Considerable experience with marketing automation
• A passion for growing happy, productive teams and fostering career growth for those you support
• A passion for understanding and improving customer journeys
• Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)
• Ability to effectively partner with Product Teams to develop programs by cohorts to improve personalization, and create tailored messaging streams
• Ability to formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis
• Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Must be available for travel to a corporate office in Montana periodically

Responsibilities

• Support your team with individual goal-setting, professional development, and mentoring
• Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting
• Work directly in automation tools (Braze, mParticle, Amplitude). Regularly review and participate in architectural discussions for mid-funnel automation. Be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs
• Collaborate with product, paid media, brand, business intelligence, and engineering teams
• Act as a leader of mid-funnel performance analysis
• Generate customer insights through in-app behavior analysis
• Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging

Preferred Qualifications

• Experience with direct-to-consumer marketing programs
• Experience working with Braze, Branch, Amplitude, Tableau
• Experience in marketing technology management such as CDP’s and multichannel messaging platforms
• Experience with project management tools Asana or Jira
• Experience with design tools (Adobe, Figma, etc.) a plus
• Familiarity with HTML/CSS3/Javascript
• Passion for the outdoors; understanding of the outdoor industry is preferred

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays